Who are you?

Who are you?

Whether creating a new brand or evolving an existing one, at Offset we believe that great identity work (visual, verbal and experiential) begins with a deep understanding of who our clients are, and why they do what they do. Translating core beliefs into work that can communicate the essence of an entity is hard, honest work – to succeed it must ring true.

Identity is more than a logo

Ernest Vineyards: Identity System

Classic graphic design identifies the logo as hero (replete with rigid style guides). But in today’s world the reality is that most brands need a strong visual identity system with the ability to be fluid across myriad formats.


Ernest Vineyards

The redesigned identity for Ernest Vineyards takes this idea to its extreme with a label system composed of eight detailed crops from the portrait featured on their original label. Like most redesigns, our solution sought to carefully balance the equity of their original identity without compromising future opportunities — and more importantly, honestly communicate who Ernest is today.

Big ideas can exist in small spaces

Concrete Obscura

We’re not usually a fan of logos that try to communicate too much – acknowledging that a brand’s message can and should extend across many materials. That said, every once in awhile a logo can do some heavy-lifting. For Concrete Obscura (a company focused on small things you wouldn’t expect to be made of concrete) we gave the client an excuse to tell the story of a very large thing rather unexpectedly made of the very material from which their name is taken.

Sometimes website projects are about identity

Frog's Leap Frog's Leap
Frog’s Leap: Website “Opening Shot”.

Visual identity is the tip of the iceberg. Voice, photographic style, content strategy – and ultimately story – are equal and arguably stronger components. Rather than working through these elements theoretically we often employ websites as a proving ground for defining identity.

Frog’s Leap

Most of our projects begin with intensive upfront work to clarify story and articulate values which are then translated to content. And while a brand as iconic as Frog’s Leap Winery certainly had its story straight, the irreverent marketing style employed in earlier years wasn’t quite communicating the level of seriousness with which they take their farming and winemaking practices 30 years in. In close collaboration we worked to clarify and distill messaging – successfully evolving the playful voice of this beloved brand to deliver deeper meaning. The overarching tone developed for the website has taken on deeper resonance, helping to inform everything from social media to tasting room talking points.

It’s important to speak the language



The vernacular associated with wine extends to every aspect of the product. Traditionally bottle shape, glass color and label design all speak directly to what is housed within. When embarking on their first solo project, third generation winegrowers Carlo and Dante Mondavi were particularly concerned with getting it right. The identity and packaging for Raen draws directly from the classic Burgundian wines that served as inspiration for the emerging brand; our design purposefully incorporates the layering of multiple typefaces and awkward details that contribute to the charm of the source material.

Knowing when to whisper

The taoist idea that “He who shines dims his own light” is a principle we all ascribe to at Offset. And although much of our work is about drawing attention, sometimes keeping quiet is the whole idea.


Like us, Ghost is more comfortable behind the scenes. As a “brand behind the brand”, Ghost helps sustainable fashion companies with design, marketing and production. Our identity treats the logotype as a subtle framing device that lets content and ultimately Ghost’s clients take center stage.

Introduce yourself

What types of services are you looking for?

**Interested in wine ecommerce? Have a look at Figure.

Have a sense of budget and timeline?

35k - 95k

3-6 months

Additional details

Thank you for your interest in Offset!

A beautiful website can only take you so far. Frustrated with the software options available for online wine commerce, we designed our own.

Explore Figure