How we think

At Offset, we believe in building meaningful relationships with our clients, and the importance of investing up front in a deep understanding of the problems we’re solving. Agnostic when it comes to aesthetic style, we’re nonetheless stubborn about producing work that values honesty and human values alongside business goals.

Ultimately we strive to help build brands, tell stories and create useful tools for people who are committed to enriching the communities and culture in which they work and live.


What we do

While we often blur the boundaries between identity, content, and commerce, most of our projects are a mix of the following services:


Brand Strategy
Brand Voice
Visual Identity Systems
Logos & Logotypes
Brand Standards


Content Strategy
Information Architecture
Content Direction


Ecommerce Strategy
Ecommerce Website Design
Ecommerce Platform Integration


Website Design
Website Development


Label Design
Package Design
Collateral Design
Book Design

What we don't do...

While the list above may give the impression that we’re trying to do it all, we’re firm believers in knowing where your expertise ends and the value of collaborating well with other disciplines. We don’t do formal market research, PR, SEO, or media planning. And while content is a focus, we don’t produce photography, illustration, or video in-house, rather we’re advocates of the “Hollywood Model” of handpicking (and directing) the right talent for the job at hand.

Who we are

Effective work is often the outcome of colliding perspectives and expertise. We’ve built a team that challenges each other.

Byron Hoffman

Byron Hoffman

Tyson Caly

Tyson Caly

Ian Tucker

Ian Tucker

Lindsay Regan

Lindsay Regan

Ned Creed

Ned Creed

William Wagner

William Wagner

Jessica Gibion

Jessica Giboin

Where we work

A renovated barn in downtown Napa and a small storefront in San Francisco.

Napa Valley

523 Brown Street, Napa, CA 94559

San Francisco

547 Lyon Street, San Francisco, CA 94117

Introduce yourself

What types of services are you looking for?

**Interested in wine ecommerce? Have a look at Figure.

Have a sense of budget and timeline?

35k - 95k

3-6 months

Additional details

Thank you for your interest in Offset!

A beautiful website can only take you so far. Frustrated with the software options available for online wine commerce, we designed our own.

Explore Figure